Disney star Olivia Rodrigo had her debut single, “Driving Licence”, released earlier this year and has been making waves ever since! Her song broke Spotify’s record for the most streams for a song in one week. Later on, it passed 100 million streams on Spotify, making it the fastest song in the platform’s history. This rapid success could be contributed by Olivia’s soulful and emotional lyrics in “Driving Licence” that has been making its rounds on TikTok too since its release — with many users of the application using the song as part of their videos.
Now, this critically acclaimed singer-songwriter has officially released the music video for “brutal”, the lead-off track from her record-breaking, RIAA PLatinum Certified debut album, “SOUR”! This music video was directed by Petra Collins and featured Olivia navigating through a dreamlike world while encountering various ‘brutal’ obstacles along the way — hence, symbolizing the title of the song itself.
Now, here’s the best part! In the music video, it could be seen that Olivia wears a variety of animated masks. Surprisingly, these masks were made on an Apple iPad, just by using the Procreate application and the Apple Pencil. She then invited her fans to help bring her hit song vividly to life by filming themselves lip-syncing to “brutal” wearing their own animated masks created on iPad.
In reference to the making of “brutal” Petra Collins says, “Integrating the masks into the video was the best part! It really brought the video together. A lot of my animated references come from older styles of animation. Like Nobuhiko’s hand-drawn animation Hausu, Invitation to the Dance (1956), and some old Disney movies. I think what was most fun about this process was that we were able to bring the masks we were making on set and edit them in real-time. We could have our animators draw something and try it out on the spot. I’ve always wanted to work with some type of integrative animation but I am very hands-on so I’ve been looking for a process that would cater more towards that. I’ve always worked with tactile/tangible mediums (using film for both still and motion). Using iPad and Procreate was perfect because they fit right into this process. Procreate on iPad makes drawing and animating the perfect sensory experience, similar to how I feel shooting film. We shot this video on 16mm so it seemed natural to be using a process where our animators were able to draw stuff and try things out on set in real-time.”
To see all the creative self-generated clippings and learn how to make your own, search the hashtags #brutalMasks and #MadeOniPad on TikTok.
The Apple iPad is definitely a powerful tool due to its power and versatility that could be easily used by people of all ages. It’s a good space and platform to fine-tune your brains to be more creative. With the aid of an Apple Pencil, the iPad would turn out to be an immersive drawing canvas subsequently, setting a pre-cursor as to have drawing should look and feel like — intuitive, precise and magical.
Now, with the help of the iPad and Apple Pencil, Procreate would enable one to create expressive sketches, rich paintings, gorgeous illustrations, beautiful animations and more as it’s one of the most powerful digital art applications on iPad today.
Procreate also comes with unique features and intuitive creative tools such as FacePaint which enables its user to paint directly onto their face and create their own filters, masks or make-up looks! To learn how to make your own masks on the iPad, click here.
Coming back to the topic of “brutal”, it scored the No.1 spot on Billboard’s Hot Rock & Alternative Songs chart. This marks Olivia’s first entry on the ranking. To date, it has gained over 320 million total global streams to date in addition to debuting at No.1 on Billboard’s Hot Alternative Songs and Alternative Streaming Songs chart!
Here’s the newly-released music video of “brutal”:
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