The issue of a famous brand plagiarising and stealing ideas from a small business owner recently made news and circulated around social media including Twitter. As you already made aware, recently, the founder of The Jasmine hijab brand Yusfariq Ikmal has taken to his socials to express his frustration over the issue of his magnetic hijab design being plagiarised by the well-known hijab brand.
Yusfariq’s video made its rounds on social media and it has gained multiple reactions from the public who mostly supported and sympathised with him. However, following the revelation, some netizens claim that the supposed original idea of magnetic button was not particularly new as it has been on the market internationally including in the Middle East and Indonesia.
Some netizens explained that the particular type of hijab has indeed been created by other fashion designers out there but it probably just entered the Malaysian market, in which it was introduced by The Jasmine brand.
“I think this magnetic hijab was already released several years ago in Indonesia. Don’t make it a big deal and keep claiming that it was your original idea,” one netizen remarked. Another Twitter user also mentioned that the design was lacking in uniqueness and the big brand has a different target market so it will not interfere with the local small brand’s business.
Another netizen with opposing opinion however noted that while it is true that the idea of magnetic button was not particularly new, it is the improvisation made by The Jasmine brand that was distinctive from other magnetic hijab out there as it was only a mere button and not embedded as part of the veil.
“You do know the magnet button made overseas is a mere button and is not part of the hijab and it has a tendency to detach easily? That’s why The Jasmine owner repeatedly claims that his hijab design is different, with fixed and adjustable embedded magnetic pins. That’s improvisation and innovation,” the user’s Twitter post read.
All things considered, despite the opposing views on the issue, there seems to be a bright side to this revelation as it is understood that there has been an increasing demand in purchasing the pin-less magnetic hijab from The Jasmine brand.
Source: Lobak Merah
The post The Jasmine vs Lilit: The Magnetic Hijab Isn’t Exactly A Brand New Idea appeared first on Hype Malaysia.
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