Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!
We had a colourful time at New Balance’s Grey Days; enjoyed a smooth ride at the new Honda City Hatchback launch, experienced a 10/10 good time at 59Fifty’s anniversary bash, and more. We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):
Longines HydroConquest GMT Preview
Longines recently held a media preview of the expanded HydroConquest GMT range, at its largest boutique in Malaysia at The Exchange TRX. The brand recently introduced new 43mm diameter models to the HydroConquest line.
Alternating polished and satin-brushed faces, this new generation still has all the features that made the HydroConquest GMT so iconic, such as being water-resistant up to 30 bar (300 metres), robust, and with a unidirectional rotating ceramic bezel, screw-in crown, and screw-down case back. This movement is more than ten times more resistant to magnetic fields than the ISO 764 reference standard. It boasts extreme precision and a power reserve of up to 72 hours.
The new HydroConquest GMTs come in black, blue, and green dials and have a sapphire crystal with a multi-layer antireflective coating. To top it all off, the new models come with stainless steel bracelets featuring H-shaped links or blue or black rubber straps. Here’s what went down at the launch:
Watch Hype’s Exclusive Reel:
(Reel pending)
New Balance Grey Days 2024
We embraced and celebrated our greys with New Balance Malaysia at their annual Grey Days event! Held at Slate at The Row in Kuala Lumpur, the event featured an exclusive exhibition of the brand’s latest Grey Days collection, spotlighting the new and classic expressions of NB’s enduring legacy in its signature colour.
Besides checking out all the shoes and apparel that are part of the collection, we also got to try customising a grey-themed accessory, indulge in grey sweet treats; and show off our grey outfits at the Grey Studio. During the event, we also got an exclusive screening of the “Grey Days” short film that celebrates New Balance’s history and heritage. Watch what happened:
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Honda Launches New City Hatchback
Honda Malaysia officially launched the New City Hatchback with an added petrol option for its RS variant, which completes the sporty hybrid and petrol offerings for this top-selling hatchback model. With this latest introduction, the New City Hatchback now offers a total of five variants.
The New City Hatchback has received enhancements and upgrades to its exterior, offering a more energetic, bold, and sporty outlook with a newly-designed Honeycomb Front Grille, Front Lower Grille, LED Front Fog Lights Garnish, and Rear Bumper Lower Garnish. New Berlina Black 16-inch alloy wheels and a new edgy-looking Side Sill Garnish further elevate the sporty appeal of both RS variants. The Petrol RS and e:HEV RS variants of the New City Hatchback are now longer, with a refreshed exterior design measuring 4,369mm in length, while the S, E, and V variants are 4,350 mm in length. Here’s what went down at the launch we attended:
Watch Hype’s Exclusive Reel:
59Fifty’s 70th Anniversary Celebration
Everyone loves a chill get-together. And food, drinks and amazing company were all that was needed to celebrate 59Fifty’s 70th anniversary recently!
The event took place at the official New Era store at Starhill Bukit Bintang and guests got to check out the latest iconic 59FIFTY caps and limited crossover edition collections, as well as play some fun games.
Watch Hype’s Exclusive Reel:
(reel pending)
Hi-Tea With Ella
Malaysia’s rock queen, Ella, recently organised a Hi-Tea with members of the media to share the details of her first concert of 2024, “JILID ROCKESTRA ELLA: ROCKERS JUGA MANUSIA”. The announcement took place at Restoran Rumah Nusantara, Sunway Putra Hotel. The rock star also revealed that it will be one of the most intimate concerts, and is set to take place on 9th August 2024 at Plenary Hall, KLCC.
The concert will be organised in partnership with Hitman Solutions, and according to Rohit Rampal, CEO and founder of Hitman Solutions, Ella’s upcoming show will focus on the merge of gentle orchestral tunes and soul-piercing rock melodies. The concert will be directed by Dato Hashridz Murshim bin Hassim, also known as Dato’ Acis, who is known for his incredible experience in the music industry.
Watch Hype’s Exclusive Reel:
HUAWEI Innovative Product Launch
Huawei held its stellar Innovative Product Launch recently, and we were glad to be a part of it! The tech giant took the opportunity to reintroduce classic favourites, and debut brand new products sure to capture the masses’ hearts. First was the Huawei MateBook X Pro, a slim and sleek laptop lighter than (Macbook) “Air” – you can easily lift the device with just a few fingertips.
Next was the WATCH FIT 3, an amazing smartwatch to keep track of your daily life. This technological delight has an onslaught of incredible features packed into a square frame design for those who want to break away from the traditional circular watchface. And to accompany this wearable is none other than Huawei FreeClip earphones, a unique open ear set of buds designed to let you hear and feel the world around you.
Check out everything that went down in the reel below:
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Hakken x Moonlight Blade M
Hakken, the acclaimed Malaysian-based Coser with millions of followers, has been appointed as the regional ambassador for the mobile game “MOONLIGHT BLADE M” across Southeast Asia. This collaboration comes as the game, based on the classic oriental literature masterpiece “The Magic Blade,” gains widespread popularity globally. With its intricate elements of oriental culture, the game has ventured into various industries like fashion, music, and tourism, collaborating with renowned artists such as Michael Wong and Taeyeon. Hakken’s involvement, including debuting their first single “SWORD DANCE” globally, adds to the excitement surrounding the game’s release in the region.
Not only is Hakken known for their vocal talents showcased in previous performances, but they’ve also demonstrated dedication to their fans and the craft of entertainment. Produced by local music sensations Gaston Pong and Roland Lim, “SWORD DANCE” promises to elevate local music onto the global stage. Additionally, Hakken’s collaboration with the game extends to shooting a personalised music video, further amplifying their presence in the gaming and entertainment spheres. As a special gesture, VNGGames and Tencent have customised a global exclusive mount for Hakken in the game, enhancing the immersive experience for players in Southeast Asia.
Watch Hype’s Exclusive Reel:
Suria KLCC’s The Golden Ticket 2024
Now in its fifth year, The Golden Ticket is back at Suria KLCC, where shoppers stand a chance to win RM5,000 worth of shopping e-Vouchers. Presented in a carnival-themed setting, the draw takes place at the Centre Court with a dazzling setup of 100 mystery boxes. Each box holds the promise of either the coveted Golden Ticket (e- voucher worth RM5,000), a Purple Ticket (e-voucher worth RM50), or the thrilling new addition this year – the Silver Ticket.
The Silver Ticket elevates the experience with a touch of luxury. Those lucky enough to uncover this ticket can look forward to gifts from an opulent array of top-notch items, including a Bvlgari bracelet, Dior ladies wallet, Fendi scarf, Gucci sling bag, Dyson hairdryer, Luk Fuk gold necklace, iPhone 15 Pro, OSIM massage chair, Prada wallet, Saint Laurent sling bag, Samsung Galaxy Z-Flip 5, Tomei diamond necklace, and TUMI luggage bag.
To join the excitement, shoppers need only spend RM1,000 and above across two receipts at any specialty stores. Golden and Silver Ticket winners will bask in the spotlight at the Wall of Winners, with their photos or videos showcased on a rotating screen at the Centre Court. Here’s what went down at the launch:
Watch Hype’s Exclusive Reel:
Skechers Debuts Sunny Comfort Foamies
Skechers introduced its new Sunny Comfort Foamies collection, which lets your feet be cooled and relaxed, keeping you moving the entire day.
Crafted with Skechers’ cutting-edge comfort technology, each pair in the collection promises unparalleled comfort, style, and versatility. Rain or shine, these new sandals – for adults and kids – promise long-lasting comfort with style.
With Skechers’ diverse lineup of clogs, sandals, and slides, you can enjoy a wide selection of comfortable and stylish footwear, with more designs to be released.
Watch Hype’s Exclusive Reel:
Samsung Launches AI TV & Audio Lineups
Samsung Electronics Malaysia introduced its groundbreaking line of AI-powered TVs, including the latest Neo QLED 8K and 4K and OLED TVs. With cutting-edge technology and innovative features, Samsung’s latest AI-powered TVs are poised to redefine smart viewing. Samsung’s 2024 lineup, designed to transform your home entertainment experience, receives a performance boost from advanced processors, offering a variety of class-leading and AI-powered solutions.
If you want the perfect viewing experience from the perfect TV, then it’s best to also consider Samsung’s perfect speaker, the all-new Music Frame. The new device, which can be used as a stand-alone or mounted on the wall, embodies the perfect fusion of functionality and sophistication, allowing users to showcase its personalised/customisable features, personal photos, or artwork, while immersing themselves in wireless audio, enhanced with smart features such as the built-in voice assistant.
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SAFI YOUTH GOLD RETINOL Launch
SAFI is revolutionising skincare with SAFI YOUTH GOLD RETINOL, addressing ageing concerns with its powerful blend of ingredients, including 3x Retinol Power, 98% Gold Peptides, and Squalane, clinically proven to renew skin within 14 days.
Offering high-quality Retinol at an affordable price, the range includes five-dermatologically tested products suitable for all skin types, including Malaysia’s first retinol sunscreen, serum, essence, and moisturiser. Anti-Aging Specialist Dr Syairah Nadia Mohamad debunked Retinol myths at the launch event, and was later joined on stage by ambassador Siti Nordiana, who embodies the “SAFI Woman.”
The range – comprising cleanser, essence, serum ampoule, moisturising serum and sun protection – is available at WATSONS stores nationwide.
Watch Hype’s Exclusive Reel:
A Bridgerton Soiree @ Banyan Tree KL
Banyan Tree Kuala Lumpur is collaborating with Netflix and its acclaimed series “Bridgerton” ahead of its Season 3 launch to offer the “Bridgerton” Afternoon Tea experience, which blends the charm of the Regency era with modern sophistication. The collaboration also celebrates the timeless tradition of afternoon tea, offering a selection of delectable treats inspired by the series.
Each pastry is meticulously-crafted to signify the personality of key characters, from refreshing basil and lime treats inspired by Penelope, to mysterious Valrhona chocolate mousses representing Colin Bridgerton’s complex persona, made perfect to complement the choices of premium teas offered. If you’re keen to immerse yourself in the world of glamour and drama, the “Bridgerton” Afternoon Tea at Horizon Grill is available for reservation!
Watch Hype’s Exclusive Reel:
MPH Bookstore At The Exchange TRX Launch
If you love books, then you’re gonna love this! The official MPH Flagship store recently opened at The Exchange TRX!
We were very much surprised by the size of this outlet and were overwhelmed by the wide range of books that were on display! Bookworms and avid readers will definitely feel right at home when stepping into this new store! We certainly did!
Watch Hype’s Exclusive Reel:
(Reel pending)
The post Longines Preview, New Balance Grey Days, Honda Launch & More: Events We Hit Up This Week! appeared first on Hype MY.
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