Malaysians can now enjoy a wider selection of groceries under foodpanda’s exclusive house label, bright. The launch of bright is part of the company’s mission to become the leading platform for online grocery shopping, especially as customers are becoming more price-conscious. With the new house label, customers can enjoy high-quality products at affordable prices, delivered conveniently within the hour.
Available only on pandamart, bright offers over 200 items across three sub-brands: brightfarms for fresh produce, brightyums for pantry staples, ready-to-eat meals, snacks, and beverages, and brightspots for household essentials. Goods under the bright range will be sold at all pandamart stores nationwide.
The new bright product range builds on the successful launch of foodpanda’s house brand, which started as brightfields in 2021. What began with a few pantry basics like mixed nuts, tissues, and mineral water has now grown to include a wider variety of products. They have everything from fresh fruits like lemons and apples, to cleaning essentials like tissues and wet wipes.
Kevin Zagolin, Director of Q-Commerce at foodpanda Malaysia, shared, “The launch of ‘bright’ highlights our commitment to offering customers products they need and love. Every item under the ‘bright’ label comes from thorough research and rigorous testing to ensure top quality and affordability. We appreciate our customers’ support and are confident they’ll be even more satisfied with the expanded range.”
bright products are sourced directly from suppliers, which helps keep costs and prices down, almost 25% lower than other brands. foodpanda oversees the entire manufacturing process, ensuring strict quality control and consistent standards. You can rest assured because the food delivery service company will always make sure only the freshest of the freshest will be delivered to your doorsteps.
To explore the range of bright products available near you, please visit their website.
Sabrina Azahar contributed to this article.
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