Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!
We pounced on the launch of PUMA’s largest flagship store in Southeast Asia, then sashayed (in denim) to Levi’s opening of ITS largest Southeast Asia store, hitched a ride with Mercedes-Benz’s newest E-Class models, and more. We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):
Levi’s Largest Southeast Asia Store Launch
We were front and centre at the opening of Levi’s largest store in Southeast Asia at Suria KLCC. Spanning across a massive 4,239 square feet, the state-of-the-art retail space promises to be the ultimate destination for an unparalleled and personalised shopping experience that epitomises the brand’s denim leadership, originality and authenticity.
Located at Lot 346 and 346A, the all-new Levi’s store underscores the brand’s commitment to offer comprehensive collections of premium and commercial products, catering to a diverse range of customers from denim enthusiasts to casual shoppers. In addition to being the exclusive brick-and-mortar store in Malaysia for special collaboration pieces, customers will now have access to the full spectrum of premium collections, including Levi’s Vintage Clothing, Made In Japan, Well Thread, Selvedge and more! Here’s what went down at the launch:
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Mercedes-Benz Unveils Newest E-Class Models
We had a blast at the unveiling of the latest line of Mercedes-Benz’s iconic E-Class cars. Being the gold standard for mid-range luxury sedans for decades, the new models have taken the next step forward by becoming fully electric.
As the pinnacle of electric elegance and sports-like performance with a robust entertainment system, the new Mercedes-Benz E-Class is shaping up to be the new EV to beat when it hits the market. Curious of what this beast is capable of? Check out our reel below.
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Marks & Spencer Celebrates First New Concept Store
Marks & Spencer marked the launch of its very first new concept store in Asia at Suria KLCC. Spanning over 30,000 square feet, the reimagined space sets a new standard for modern shopping experiences.
To celebrate the re-opening, Marks & Spencer hosted a vibrant celebration, highlighted by a special appearance from Thai actress and model Kao Supassara. The Thai beauty embraced the theme of big autumn energy with a contemporary mix of textures and rich, earthy tones. She wore the PU Shell Top paired with the sleek Faux Leather A-Line Midi Skirt, creating a polished, modern silhouette. Get a glimpse of the event:
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PUMA Launches Southeast Asia’s Largest Flagship Store
PUMA launched its largest flagship store at Sunway Pyramid in an event we won’t soon forget. The grand opening of the 12,000 sq ft store marked a significant milestone for PUMA in the region, attracting high-profile celebrities, local personalities, media friends and fans alike.
The highlight of the celebration was the appearance of PUMA Thailand Ambassadors Metawin “Win” Opas-iamkajorn and Tontawan “Tu” Tantivejakul, who added a layer of superstar power that thrilled the crowd. Malaysia’s very own PUMA Ambassadors Meerqeen and Priscilla Abby also joined in engaging fans and embodying the PUMA spirit. Here’s what went down:
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BYD Unveils New BYD SEAL Dynamic
Following the successful introduction of the BYD SEAL earlier this year, and over 2,200 units registered as of the end of August 2024, Sime Darby Motors, the official distributor of BYD cars in Malaysia, unveiled the new BYD SEAL Dynamic variant, adding to the existing Premium and Performance variants. This latest introduction completes a full lineup of three BYD SEAL variants, offering a wider range of options for Malaysian customers.
Held at the Bukit Jalil National Stadium, the launch showcased the new model in all its glory, highlighting its 15.6-inch rotating touchscreen, premium 12-speaker Dynaudio sound system, advanced PM2.5 filtration system, and more.
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Miss Universe Malaysia 2024 Gala Night
During an exclusive Gala Night dinner at The Majestic Hotel Kuala Lumpur, a new queen was crowned. Sandra Lim, a 23-year-old from Selangor, emerged victorious as Miss Universe Malaysia 2024, beating 15 other finalists to claim the prestigious title. The event, hosted by popular TV personalities Amelia Henderson and Hansen Lee, was packed with lively performances by DOLLA, Firdhaus Farmizi, and the Top 16 finalists, ensuring the night was full of entertainment.
The highlight of the evening was undoubtedly the crowning moment when Sandra was adorned with the stunning “Woman Empowerment” tiara by J & KEL’L Creation. The Miss Universe Malaysia Organisation (MUMO) is dedicated to preparing Sandra to compete on the global stage, ensuring she represents Malaysia with pride at the Miss Universe 2024 pageant in Mexico.
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shu uemura Tsuya Serum Foundation Launch
Luxury beauty brand shu uemura has dropped its latest foundation, the Tsuya Serum Foundation – and we had the opportunity to check it out at its Malaysian launch. Held at the shu uemura pop-up at Mid Valley Megamall, the event allowed guests to get a closer look at the new skincare-infused foundation that can guarantee a glow-from-within look.
Hosted by actress Amelia Henderson, the event featured a taiko performance and a makeup demonstration by shu uemura atelier artists. Global atelier artist Jonathan Barrera was also at the event to share his tips and tricks for getting the best glow from the Tsuya Serum Foundation. Here’s what happened:
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Rexona x Watsons’s #GLOWONDERLAND
Rexona unveiled its first dual-benefit deodorant earlier this week with the launch of the Rexona NEW Premium Perfume Collection, featuring a unique blend of fragrance and brightening benefits.
The collection consists of two refreshing variants: Rexona Vitamin+Bright Peach Glow and Rexona Vitamin+Bright Berry Glow. Elevating personal care, the new deodorant features a luxurious glass roll-on for smooth and precise application, offering an elegant experience with every use. Available in both glass roll-on and spray formats, these options transform your daily routine into a pampering self-care ritual. Get yours today!
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GoPro HERO & HERO13 Black Launch
We made a beeline for the launch of GoPro’s new action cameras, HERO13 Black and HERO, at Plage, Pinnacle Mall. The event kicked off with a video speech by CEO, Mark Spencer, who highlighted the cameras’ magnificent new features and functions.
Later, guests were treated to arts and crafts workshops, allowing them to make their own DIY GoPro neon designs. We had a blast!
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Clé de Peau Beauté The Serum Launch
Clé de Peau Beauté introduced its new lily’s extract serum, which boosts skin renewal in a remarkable new way. Guests were exposed to every facet of the serum, from its ingredients, to how it works its magic. The event also showcased the brand’s other dazzling skincare and makeup products.
The public can acquaint themselves with the brand’s new serum at The Gardens Mall’s South Atrium (until 15th September), and Ampang Skylight, Ground Floor and Suria KLCC (23rd to 29th September).
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The post PUMA Store Launch, Mercedes-Benz Debut, Levi’s Store Opening & More: Events We Hit Up This Week! appeared first on Hype Malaysia.
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