ASICS Launch, Fahrenheit88 Celebration, Siti Nurhaliza x Judika PC & More: Events We Hit Up This Week!

Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!

We caught up with Dato Sri Siti Nurhaliza and Judika; tried ASICS’s new sneakers on for size; bathed in the glow of Fahrenheit88’s Festival of Light celebration, and much more. We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):


Judika & Dato Sri Siti Nurhaliza “The Journey of Sound” Concert Press Conference 

The incomparable Dato Sri Siti Nurhaliza will take the stage for another grand concert this year, this time with none other than Indonesian superstar, Judika. At the press conference announcing their “The Journey of Sound” concert set for this December at the iconic Stadium Merdeka, we learned that tickets will be made available starting this Saturday (12th October). The organisers also stated that if the upcoming show is a smashing success, they’ll take the concert to Indonesia next! Purchase your tickets here. Here’s what went down at the press conference:

Watch Hype’s Exclusive Reel:


Crossover Presents ASICS GEL-NIMBUS 10.1

We checked out the new ASICS GEL-NIMBUS™ 10.1 sneaker at the Crossover Concept Store at The Exchange TRX. The sneaker is a bold reimagining of the iconic GEL-NIMBUS™ 10 from 2008, with a sleek, modern design and an updated tooling system for enhanced comfort. During the official launch, we got to experience the new shoe and other exclusive activities, including a lucky draw and a sound room. The ASICS GEL-NIMBUS™ 10.1 sneaker is now available at Crossover Malaysia stores nationwide and on their website. Watch what happened at the launch event:

Watch Hype’s Exclusive Reel:


New Launches @ TROVE Fragrance Emporium

Within the opulent setting of TROVE The Exchange TRX, avant-garde perfumery reaches new heights, transforming into a poetic tribute to the essence of individuality. Just like the first enchanting whiff of a divine fragrance, TROVE Fragrance Emporium evokes a sense of euphoria with its luxurious selection of niche novelties.

More than just a destination, TROVE is an odyssey of sensory splendour, where each visit promises an encounter with the rare and exquisite through a lavish curation of the world’s most avant-garde fragrances. TROVE Fragrance Emporium is reimagined with majestic grandeur, embodying the exclusivity of signature perfume premieres. With exquisite collections of aromatic delights waiting to be discovered, TROVE becomes a sanctuary where distinct perfumeries harmoniously coexist, sparking creativity and mutual inspiration.

Watch Hype’s Exclusive Reel:


KraveBeauty TRX Sephora Takeover

Renowned skincare brand KraveBeauty, which went viral on TikTok for its iconic Oil La La ‘egg’ packaging, recently took over Sephora at The Exchange TRX with their Press Reset collection. Emphasising minimalism and effectiveness, KraveBeauty’s products are made from natural ingredients and free from added fragrances, ensuring safety for all skin types, even the most sensitive. Their approach to skincare is focused on simplicity, offering high-quality, no-fuss solutions that meet the needs of modern consumers seeking a clean and straightforward skincare routine.

Among the must-haves from KraveBeauty’s line are the Hydrating Cleanser, Oat So Simple Water Cream, and Great Barrier Relief Serum. These products have quickly gained wide popularity, with skincare enthusiasts praising their gentle yet effective formulations. Grab yours now at your nearest Sephora store! 

Watch Hype’s Exclusive Reel:


Sal Priadi Zu Zu Za Concert Press Conference

Indonesian rising star Sal Priadi is all set to take the stage at Zepp KL this coming 13th October 2024 (Sunday) as part of his highly-anticipated Zu Zu Za Tour in Malaysia. Known for his poetic songwriting and unique sound, Sal Priadi will be performing tracks from his second album, Markers & Such Pens Flashdisks, which explores the theme of creativity and the meaningful process behind his work.

Fans can expect an evening of captivating performances that showcase his artistic depth and ability to craft emotionally charged songs. In addition to his latest work, Sal Priadi will treat concert-goers to some of his most beloved hits from his debut album due to high demand. Rumour has it that the singer might even surprise his audience with a special Malay song cover, adding a unique touch to this much-anticipated event. Tickets are available now on the ticket2u official website, so be sure to secure yours for an incredible evening of music. 

Watch Hype’s Exclusive Reel:


Aveeno Moisturizing Energizing Lotion Launch

Aveeno introduced its new Daily Moisturizing Energizing Lotion, designed to provide 24-hour hydration while soothing sensitive skin. Infused with a refreshing citrus blend of grapefruit and pomegranate, this lotion not only deeply moisturises but also energises your mood upon application. Its fast-absorbing, non-greasy formula integrates effortlessly into any skincare routine, delivering hydration without leaving any residue.

The lotion is enriched with colloidal oatmeal, which promotes healthy skin by supporting beneficial skin microorganisms and boosting lactic acid levels. For best results, pair it with the Aveeno Daily Moisturizing Body Wash for a double dose of nourishing oats, ensuring enhanced skin hydration and revitalisation. Have smooth and healthy skin now with Aveeno, available at all Guardian stores.

Watch Hype’s Exclusive Reel:


Fahrenheit88’s ‘Glow Of Togetherness’ Deepavali Celebration

We joined Fahrenheit88 for the launch of its ‘Glow Of Togetherness’ Deepavali celebration. In a collaboration with INTI University’s Center of Art and Design and Raffles College Kuala Lumpur, the mall had bedecked itself in lovely decor reflecting the Festival of Light. Meanwhile, guests were afforded the opportunity to make kolam which will be displayed throughout the shopping centre. Later, we were treated to the authentic tastes of Indian spices at Masala King, Fahrenheit88’s first Indian restaurant. The ‘Glow Of Togetherness’ campaign will run until 3rd November, with many special activities in store for shoppers.

Watch Hype’s Exclusive Reel:

Coming Soon


Drums & Percussion Malaysia Festival Press Conference

Drums and Percussion Malaysia Festival is set to bring a vibrant and dynamic musical experience to UiTM Shah Alam this 7th December. The exciting event will feature an incredible lineup of artists, including iconic Malaysian performers like Dato’ Zainal Abidin, the legendary Steve Thornton, and Ujang Exists. With a focus on rhythm and percussion, the festival promises a day filled with energetic performances, diverse musical styles, and an unforgettable celebration of beats and melodies. Running from 10am to 11pm, the festival offers attendees plenty of time to immerse themselves in the lively atmosphere.

Watch Hype’s Exclusive Reel:


ECO-Shop’s 21st Anniversary Celebration 

Eco-Shop celebrated a significant milestone this week with the opening of its 300th store at NU Sentral, Kuala Lumpur, coinciding with its 21st anniversary. This latest addition is also part of Eco-Shop’s expansion of its Eco-Plus concept, a store format designed to provide an elevated shopping experience while maintaining the brand’s commitment to affordability.

The company’s rapid expansion across Malaysia reflects its deep understanding of the needs of local communities. The new NU Sentral store features self-checkout counters, catering to busy urban dwellers, allowing for a quicker and more efficient shopping experience. With over 10,000 products available, shoppers can conveniently find everything they need, from food and cleaning supplies to stationery and pet care. Shop now for affordable products!

Watch Hype’s Exclusive Reel:

The post ASICS Launch, Fahrenheit88 Celebration, Siti Nurhaliza x Judika PC & More: Events We Hit Up This Week! appeared first on Hype Malaysia.



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