Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!
We were on the scene and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):
OMEGA Christmas Pavilion Launch @ The Exchange TRX
Shoppers can now fully immerse themselves in the holiday spirit, as OMEGA has unveiled its enchanting Christmas Pavilion. Located by the facade of the OMEGA Boutique in The Exchange TRX, the festive realm celebrates the joy of the season with an array of activities, interactive experiences, and displays featuring OMEGA’s iconic watches.
We were front and centre at the unveiling event, when a lighting ceremony was held, led by Martin Issing, Vice President of OMEGA Malaysia, along with Friends of OMEGA, Hael Husaini and Marion Caunter. Together, they illuminated the majestic Christmas tree, marking the opening of the OMEGA Christmas Pavilion. The OMEGA Christmas Pavilion is open to the public daily from 6th December 2024 to 3rd January 2025. Check out what went down during the launch.
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Sephora’s “Festive Meets Beauty” @ Fahrenheit88
Sephora Malaysia has returned to Bukit Bintang for the second year with its “Festive Meets Beauty” @ Sephora Fahrenheit88! This holiday takeover brings together the magic of the festive season with glamour, beauty and enchantment, and features a Fenty Beauty pop-up, a Sephora x Tutti Frutti collaboration, interactive beauty stations, 3D content displays, and engaging games with prize opportunities.
During the launch ceremony, we got to check out all the available activities at the mall, before heading to the ultra-exclusive Christmas dinner party at Shook! at JW Marriott. Sephora’s Festive Meets Beauty takeover will run from 1st December to 31st December 2024.
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FILA Sunway Pyramid Flagship Store Launch
FILA’s first store in Malaysia opened at Pavilion KL recently, followed by the launch of its flagship store at Sunway Pyramid on 11th December 2024. These store openings mark a significant milestone in FILA’s retail expansion in Malaysia, bringing Italian-inspired style to a wider audience. A third location at IOI City Mall will open on 18th December 2024, further strengthening FILA’s presence in the local market.
As FILA continues to expand in Malaysia, the brand remains focused on offering stylish, high-quality products that cater to both on- and off-court lifestyles. With plans for expansion of stores across the nation and continued innovation in design, FILA hopes to become an even more prominent name in Malaysia’s sportswear and lifestyle fashion market. Here’s what went down during the flagship store launch.
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Christmas Tree Lighting Ceremony @ Amari KL
We attended Amari KL’s Christmas tree lighting ceremony – a lovely event held at the hotel’s main lobby, recently. The halls of Amari KL were decked with bright, luminous lights and festive decor that added to the Christmas spirit.
The event also kicked off Amari KL’s festive offerings, including numerous Christmas festive dining promos as well as its New Year’s festive dining options that allow guests to enjoy an array of hearty, seasonal delicacies. So head on over to Amari KL and treat yourself and your loved ones to a sumptuous feast, and the joy, warmth and togetherness of Christmas.
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Facetheory Deskside Meet-Up
Facetheory has been delivering sustainable, vegan, and active-focused skincare products for nearly 10 years, and the brand is celebrating its first decade with a series of upgrades and new launches. They’re unveiling a new look and feel, and doubling down on their commitment to providing accessibly-priced yet powerful skincare. With a “less is more” philosophy, their product packaging has undergone a complete overhaul, as has the brand’s product architecture, social channels, and website.
Inspired by the Bauhaus art and architecture movement, Facetheory’s updated brand identity mirrors the school’s philosophy of “form follows function.” In other words, no nonsense, no spin, no embellishment. They are committed to simplicity, efficiency, and minimalism in skincare, as they believe their customers want products that work without a lot of gimmicks.
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Kinohimitsu 2025 CNY Launch
Kinohimitsu launched its 2025 Chinese New Year Gift Packs for the upcoming Year of the Snake at the Hilton Petaling Jaya, and we were there to help them celebrate the auspicious event. The launch was graced by Marcus Chong, Managing Director of Kino Biotech Malaysia, and the company’s Chief Operating Officer, Jennifer Chin.
The Chinese cultural belief is that grand gestures and larger gifts are symbols of generosity and sincerity, which are associated with good fortune and blessings for both giver and recipient. On this note, Kinohimitsu has outdone themselves this year with its largest-ever CNY gift pack, which earned it the Record Title of Malaysia’s Largest Extra-Large Packaging for Chinese New Year Health and Wellness Gifts: The Biggest Symbol of Wellness & Prosperity, officially certified by ASEAN Records. So, for those looking to make a huat ah! statement this
Chinese New Year, Kinohimitsu’s colossal gift pack is definitely it.
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The post OMEGA Launch, Sephora Takeover, FILA Debut & More: Dope Events We Hit Up This Week! appeared first on Hype Malaysia.
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