BLACKPINK (블랙핑크) is back! The global sensations recently held their “DEADLINE” concert in Seoul – kicking off their highly anticipated world tour. During the show, the quartet also gave fans a first listen at their comeback track, “JUMP”.
Over the weekend (5th and 6th July 2025), the renowned girl group performed their two-day concert at the Goyang Stadium in Seoul. This concert is BLACKPINK’s first full group performance in over two years since all four members announced their departure from YG Entertainment in 2023 to pursue their solo careers. As such, BLINKs (BLACKPINK fans) gathered from all over the world to catch the girls live.
Given BLACKPINK’s influence in the entertainment industry, many celebrities also attended the show. On the first day of the concert, stars like EXO’s Suho (엑소 수호), WJSN’s Bona (우주소녀 보나) and actor Lee Minho (이민호) were spotted in the crowd. The second day of the concert saw more celebrities in attendance, including Red Velvet’s Irene and Seulgi (레드벨벳 아이린, 슬기), TWICE’s Jihyo and Nayeon (트와이스 지효, 나연), SEVENTEEN’s Jeonghan, Mingyu, and The8 (세븐틴 정한, 민규, 디에잇), and BTS’ J-Hope (방탄소년단 제이홉).
The concert also garnered attention after YG Entertainment announced that BLACKPINK would perform their comeback track for the first time during the event. Before the show, the girl group dropped hints about the song, including the title: “JUMP (뛰어)”. The song initially drew a lot of attention, despite not being officially out yet, because it marks the first BLACKPINK release in two years. However, following the first performance, netizens’ reactions became mixed.
As heard in videos taken from the concert, the track featured an upbeat tempo with a beat drop before the chorus. Unfortunately, many netizens found “JUMP” a little lacklustre in comparison to BLACKPINK’s past title tracks. Some argued that the quality of the song isn’t up to par with the group’s other releases, lamenting it sounds like a “B-class” track. Others also said the quality of the song was disappointing, given the anticipation built up for it.
However, many fans did seem to enjoy the song and are hoping that the official release would bring more justice to the song. “JUMP” is expected to be officially released later this week on music streaming sites. In the meantime, check out a video of the performance below:
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Sources: Koreaboo, Twitter, TikTok
The post (Video) BLACKPINK Drops New Song At Star-Studded “DEADLINE” Kick-Off Concert In Seoul appeared first on Hype Malaysia.
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